This course aims at giving learners a thorough understanding of the theory and practice of strategic management. It concentrates on the role and responsibilities of general management and focuses on the structures and processes through which these responsibilities are discharged. To ensure that this aim is achieved, some important background information will be provided and discussed. They are as follows:
1. Foundations of strategic management;
2. Strategic management process and the steps involved;
3. Environmental appraisal and the use of SWOT analysis;
4. Corporate level strategies;
5. Total quality management
6. Corporate governance and social responsibility
Having successfully completed this course, learners should be able to:
· Explain the latest management strategies;
· Play a key role in the strategic development of a business;
· Do a SWOT analysis for any business organization;
· Carry out Strategic Management decisions.