Marketing Management emphasizes the managerial aspects of marketing and introduces students to the systematic development and implementation of marketing plans and strategies in a competitive business environment. The focus is on decision making processes related to the organization and its markets in accordance with marketing management principles. The course has many practical elements but also provides the conceptual tools necessary for managers to abstract, analyze, understand and predict existing and future markets and customers. Contemporary and persuasive issues such as the increased globalization of markets and the impact of changing technologies on marketing decision-making are recognized and integrated into the course.