The material has been developed to suit undergraduate students in  Entrepreneurship and Cooperative Management options  at the University of Technology and Arts of Byumba (UTAB). The approach used is highlighting the key areas of management in private and public enterprises. When learners successfully complete this course, they will surely be in a better position to manage different sections in private and public organizations. The course guide briefly gives to learners an idea of what the course is about, what course materials they will be using and how they can utilize these materials. It suggests some activities at the end of each chapter.

The course aims at giving to learners a thorough understanding of the theory and practice of strategic management and business policy. It concentrates on the role and responsibilities of general management and focuses on the structures and processes through which these responsibilities are discharged. To ensure that this aim is achieved, some important background information will be provided and discussed. They are as follows:

· Foundations of strategic management

· Strategic management process

· SWOT analysis


At the end of this course, you should be able to:

· Explain the latest management strategies

· Play a key role in the strategic development of a business

· Do a SWOT analysis for any business organization

· Carry out Strategic Management decisions